About Littledata
Littledata offers a data layer for Shopify that unifies browser and server events to power acquisition, retention, and analytics. It provides server-side tracking to deliver accurate Shopify conversion data to Google Analytics, Google Ads, Meta, Klaviyo, and more, improving attribution and campaign performance. The solution is quick to set up with a no-code Shopify app and supports modern Shopify features including checkout, headless storefronts, and Shopify Markets.
What Littledata offers
- Unified browser and server data layer across marketing channels (GA4, Google Ads, Meta, Klaviyo, TikTok, Segment)
- Server-side tracking that feeds conversions to Google Enhanced Conversions and Meta Conversions API
- 100% accurate Shopify conversion data even when browser tracking fails
- Quick no-code setup: 10 minutes with the Shopify app, no GTM
- Supports Checkout Extensibility, Headless storefronts, Shopify Markets, subscriptions and upsells
- Session Enrichment and Persistent ID to reconnect journeys across iOS 14-era changes
- Looker Studio templates for reporting
- Works with Hydrogen/Headless and Segment for data integration
- Privacy-friendly integrations with consent tools
What sets Littledata apart
- Accurate, reliable attribution across Google Analytics, Google Ads, and Meta
- Pioneered server-side tracking for Shopify, reducing data loss from ad blockers and browser restrictions
- No GTM required; quick setup and low maintenance
- Supports all Shopify features (Checkout, Headless, Markets) for scalable, accurate data across channels