Analytics & Monitoring

Barcelona-based growth-tech and marketing-technology company offering the Adsmurai Marketing Platform (AMP), AI workflows, data and measurement tools, and digital-marketing services for brands.

Adtriba’s marketing-measurement technology is now operated by Funnel and integrated into Funnel Measure. The offering combines marketing-mix modelling (MMM), multi-touch attribution (MTA), and incrementality testing alongside Funnel’s marketing-data hub.

Adverity is a Vienna-based marketing data intelligence platform. Its SaaS connects and governs marketing data, provides enterprise marketing ETL and data-quality capabilities, and offers an AI-oriented marketing knowledge layer.

French social-media-management SaaS platform for marketing teams and agencies. It combines publishing, a centralized social inbox, listening, reporting, collaboration, and social-ROI measurement; in 2025 it also acquired the social-listening product Mention.

Cognism is a London-headquartered B2B sales-intelligence SaaS company providing prospecting, data-enrichment and data-as-a-service products built around compliance-focused company and contact data.

Contentsquare is a French-founded experience-intelligence scaleup offering AI-powered digital experience, product, monitoring, voice-of-customer, and conversation-intelligence analytics for web and mobile customer journeys.

Dreamdata is a Copenhagen-based B2B activation and attribution SaaS platform. It unifies go-to-market data into customer journeys, provides attribution and AI-driven signals, and supports audience and conversion activation for B2B marketers.

UK-based Shopify data-layer and server-side tracking SaaS. Littledata collects browser and server events from Shopify and sends conversion and customer-data signals to analytics and marketing destinations including Google Analytics, Google Ads, Meta, Klaviyo, TikTok, Microsoft Advertising, Pinterest, and Segment.

Slovakia-based SEO SaaS suite offering keyword research, SERP analysis, rank tracking, backlink analysis, site analysis, and related AI SEO tools.

French marketing-data software company providing a holistic customer data platform for real-time marketing personalisation, cookieless audience monetisation, data collaboration and related retail/media use cases. It acquired Easyence in October 2023.

Morningscore is a Danish SaaS platform for SEO and AI-search/GEO work. It provides keyword and AI-visibility tracking, backlink and site-health analysis, competitor research, guided SEO missions, reporting, and AI-assisted content and optimisation features.

MyLead is an active affiliate-marketing platform connecting publishers and advertisers, offering affiliate programs, campaign tools, payments administration, fraud controls, and publisher support. The current site identifies MYLEAD CY LTD in Nicosia, Cyprus as the operating legal entity.

Finnish B2B account-based marketing platform combining ICP account lists, intent data, account-based advertising, and pipeline/revenue analytics.

Barcelona-based SaaS platform for detecting and preventing invalid traffic and advertising fraud across digital marketing channels.

Privacy-first web and app analytics, tag management, consent management, and data-activation platform for organizations that need behavioral insights with configurable privacy, security, and data-residency controls.

Plausible is an independent, open-source, privacy-friendly web analytics platform and managed service. It provides cookie-less, aggregated website analytics, with hosted and self-hosted deployment options.

Dutch B2B SaaS platform for operating affiliate and in-app referral programmes, including partner recruitment, tracking and payouts.

Spanish, EU-hosted consentless web-analytics SaaS for e-commerce. It measures aggregate traffic and recorded outcomes without analytics cookies, persistent visitor IDs, or fingerprinting, with integrations/connectors and API access for commerce and data tools. The current public site advertises a 14-day trial and a Growth plan at €499/month billed annually, rather than the record’s older €79/month pricing.

Sellforte is a marketing measurement and optimization SaaS platform for retail and ecommerce brands. It combines marketing mix modeling, incrementality testing and attribution to provide incrementality-corrected ROAS and campaign-level optimization insights.

Finnish sales-enablement software company offering a platform for field sales and dealer teams to manage sales content, presentations, training, digital sales rooms, and engagement analytics.

Privacy-first, cookie-free web analytics platform and Google Analytics alternative. It is operated by Amsterdam-based Simple Analytics B.V.; analytics data is hosted and processed in the Netherlands/EU.

Sitebulb is a UK-developed technical SEO website-crawling and audit product available as desktop software and a cloud service. It analyzes websites for prioritized SEO issues and provides visualizations, reports, collaboration, and scalable cloud crawling.

Finnish marketing-intelligence software platform for connecting, managing, analysing and activating marketing data across tools.

Berlin-based SaaS platform for performance-marketing tracking, attribution, reporting, campaign automation and fraud prevention.

Privacy-first, cookieless web and product analytics platform with a paid cloud service and open-source self-hosted Community Edition.

Privacy-first analytics platform for mobile, desktop and web applications, providing SDKs, event tracking, dashboards, funnel and retention analysis with anonymized usage data.

Czech affiliate-marketing SaaS platform for managing affiliate, referral and partnership programmes, including tracking, reporting, commissions and payout automation.

Unibuddy is a student-recruitment and engagement platform for higher-education institutions. It enables prospective students to connect with student ambassadors and staff through chat and community features, while providing institutions with recruitment insights, AI-assisted support and CRM-connected workflows.

TWIPLA (formerly Visitor Analytics) is a website-intelligence and web-analytics platform offering website statistics, visitor-behaviour analytics, surveys and polls, privacy controls, and white-label/embedded analytics options.

Netherlands-based SaaS platform for affiliate publishers that consolidates affiliate-conversion data, attributes it to traffic sources and campaigns, and sends data to analytics and advertising tools.

Whatagraph is an Amsterdam-based, privately held marketing-intelligence SaaS platform for connecting, governing, and reporting cross-channel marketing data, including dashboards, client reports, and AI tools.

Cookie-free, privacy-focused web analytics software with real-time reporting, event and conversion tracking, CSV export, and Swiss-hosted infrastructure.