Mediarithmics

French marketing-data software company providing a holistic customer data platform for real-time marketing personalisation, cookieless audience monetisation, data collaboration and related retail/media use cases. It acquired Easyence in October 2023.

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EU basedEU investedCurrent funding stage: Series C
#cdp#data-platform#real-time#privacy#cookieless#audience-monetisation#data-activation#deterministic-id#datalake#zero-copy#marketing#personalisation#governance#france#eu-based
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About Mediarithmics

mediarithmics is the holistic customer data platform (CDP) designed for data-driven enterprises. It consolidates all data sources—including known and anonymous audience data—and enables real-time activation across marketing and media partners with a deterministic ID resolution engine. Built in France with stringent privacy protections, mediarithmics emphasizes privacy, non-PII addressability, and compliance, and can be deployed as a Zero Copy CDP inside your existing data lake to optimize governance and costs.

What Mediarithmics offers

  • Real-time data consolidation and activation across your marketing and media partners
  • Deterministic ID resolution and non-PII addressability (contextual and Edge)
  • Zero Copy CDP option to run directly inside your existing data lake
  • Open architecture with a customizable data schema and AI capability extension
  • ISO27001 accreditation and privacy-first design
  • Single source of truth with governance, no data duplication, and scalable live processing
  • Support for marketing personalization, audience monetization, data collaboration, and attribution

What sets Mediarithmics apart

  • Privacy-first, France-based CDP with stringent EU protections and GDPR alignment
  • Consolidates data into a single source of truth with minimal data duplication
  • Real-time activation across marketing and media partners, including cookieless capabilities
  • Flexible deployment: option to deploy as a Zero Copy CDP inside your data lake; customizable data model
  • Open architecture and extensibility to build AI capabilities on top of the platform
  • Trusted by leading brands for data-driven marketing decisions

Launches from this company

This company has not published any launches yet.