About Plausible
Plausible Analytics is an open-source, privacy-friendly web analytics platform designed as a lightweight alternative to Google Analytics. It emphasizes minimal data collection, no cookies, and easy-to-understand insights, with all infrastructure hosted in Europe. The project is independently owned, self-funded and bootstrapped, offering both hosted and self-hosted options to help website owners retain control of their data.
What Plausible offers
- Automatic scroll depth tracking (codeless)
- Track AI traffic accurately
- Track SEO performance by integrating with Google Search Console
- Track ad performance and campaigns with UTMs
- Real-time dashboard updates (every 30 seconds)
- Codeless goals and revenue tracking
- Funnels to analyze user journeys
- Easy integrations: WordPress plugin, WooCommerce, Looker Studio dashboards
- Lightweight script that improves page speed and reduces data load
- Open source and privacy-focused with no personal data collection
What sets Plausible apart
- Simple, intuitive metrics in a clean dashboard
- Lightweight script (significantly smaller than traditional analytics tools)
- Privacy-first: no cookies, no personal data collection, and data kept in aggregate
- Open source for transparency and trust
- EU-hosted infrastructure with European ownership and data residency
- Flexible deployment: hosted or self-hosted options
- Clear data ownership: website owners retain control of their data