Sellforte

Sellforte is the #1 Marketing Mix Modeling platform for eCommerce and Retail. It helps brands measure the true effectiveness of their media spend using MMM, Incrementality, and AI-driven insights. The platform provides hyper-granular bidding recommendations at the campaign and ad-set level to maximize media-driven sales and optimize where your next marketing dollar should be invested.

• Causal Marketing Mix Modeling (MMM)
• Incrementality measurement and Attribution Analytics
• Geo Lift Testing
• Media Metrics (Impressions, Clicks, Conversions, AOV)
• Hyper-granular bidding recommendations at campaign & ad-set level
• AI-driven insights with Sellforte AI (new) and open MMM demo environment
• Multi-channel and offline measurement (stores, marketplaces)
• Fast onboarding: connect data in ~30 minutes and start optimizing in 1–2 weeks

• Strong scientific foundation built on Marketing Mix Modeling (MMM) with Bayesian modeling and calibration using Experiments and Attribution data
• Focused on Incrementality to reveal true ROI across channels, not just Last-Click attribution
• Supports omnichannel Retail and offline measurement (stores, marketplaces)
• Actionable, granular optimization across campaigns, channels, and pacing
• Rapid onboarding to get you up and running quickly